Online Image Analysis and Used-Car Transparency
September 26, 2023
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Shopping for books, tech products, clothing and much more has gone online – and auto sales are no exception. Drivers seeking to purchase a used car, as well as individuals seeking to sell one, now have an online option, too: the online auto auction, where sellers can reach potential buyers from across the city, state, or country while buyers get access to a huge selection of vehicles. “What you see is what you get” is generally the rule for online sales, but you often can’t see what you need to in order to make the most informed decision. When customers bid on and receive a vehicle that is not as represented online – for example, with scratches that may not show up well in online images – they’re likely to be unhappy, to the extent that they may demand reimbursement for the undisclosed damage or, worse, request a full refund and return.
